![]() ![]() Yet by 2004 the company was in trouble, posting a $140M loss in March of the year and announcing that it would be cutting 500 Jobs. In in the late 1990s and early 2000s, LEGO had taken massive strides into the digital space, producing several generations of interactive websites, console games, and computer media. LEGO Group, a Danish toy manufacturer, offers an example of both the challenges presented by digital technology in the world of physical products as well as the opportunities if digital trends are harnessed and effectively applied across a company’s business and operating models. These earnings come at no extra cost to you but help to keep the content at True North Bricks free.Shifts in digital technology are causing widespread disruptions across many industries, and the toy industry is in no way immune. As an affiliate of those retailers, we earn from qualifying purchases. ![]() Additionally, you can support True North Bricks by making your LEGO® (and other) purchases using the links in the main menu. If you like the content at True North Bricks, please follow on Instagram, Facebook, Twitter, Pinterest, LinkedIn, or YouTube for regular updates. ![]() Are you sad to see LEGO Digital Designer go? Are you looking forward to Studio and potential improvements? Let us know in the comments below or reach out on social media. To download the free program for your computer, visit Bricklink. The program boasts the ability to import all your own LDD files, while also offering model stability checking, an instructions generator, and photo realistic rendering of your models. Moving forward, Studio will now become the LEGO® Group’s official virtual building software. It feel under the LEGO® Group’s ownership along with Bricklink in 2019. This online software was developed in 2014 as an alternative to the fizzling LDD. While Bricklink specializes as a secondary market for LEGO® sets and elements, the platform also offered Studio. ![]() You might recall that the LEGO® Group acquired Bricklink 2019. While LDD’s run comes to an end, there is reason to be optimistic. ![]()
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